🤷 Apple’s AI Dilemma: Can’t go at it alone.

5 min readMar 18, 2024

Happy Monday Everyone,

Apple bought an AI company last week and now we hear about their potential partnership with OpenAI and/or Google Gemini. We also share how music apps are changing music productions quite rapidly and the Red Teams are here to attempt to make models safer.

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This is what we got today:

Apple’s AI Dilemma: Can’t go at it alone.
AI vs. Music Craft
Red Teaming AI Models
❓Quiz of the Day
📰 News and Trends
🤔 What I Found Interesting
🧰 AI Tools (Image Services Pt. 2)

📰 AI News and Trends

This self-driving startup is using generative AI to predict traffic (MIT)
Volley’s AI-enabled ball machine for racquet sports can simulate gameplay (TC)
Grok-1 is Officially Open Source (X)
Claude 3 Haiku is the fastest and most cost-effective Anthropic model (A\)
The Department of Homeland Security Is Embracing A.I. (NYT)

🌐 Other Tech news

After Thursday’s flight, Starship is already the most revolutionary rocket ever built (ARS)
VR Headsets Are Approaching the Eye’s Resolution Limits — Some manufacturers want to go beyond that (IEEE)
Mercedes begins piloting Apptronik humanoid robots (TC)
SpaceX is building a spy satellite network for US intelligence. And China isn’t happy about it. (Reuters)

Apple’s AI Dilemma: Can’t go at it alone.

Apple Inc. is currently in negotiations with Google to potentially incorporate Google’s Gemini artificial intelligence engine into the iPhone’s software, aiming to enhance the device’s AI features in 2024.

This partnership could extend their existing search pact, wherein Google pays Apple as Safari’s default search engine. The deal, yet to be finalized in terms of terms or implementation, could significantly impact the AI industry, giving Google’s AI model a vast new user base while signaling Apple may need external AI capabilities beyond its ongoing efforts, such as its own AI model, Ajax, and a chatbot dubbed Apple GPT. Despite testing its AI technology, Apple is exploring partnerships due to the superior tools offered by Google and others. This move could also draw regulatory scrutiny, especially considering the current antitrust focus on Google’s search deal with Apple. A formal announcement might wait until Apple’s Worldwide Developers Conference in June, with possibilities still open for collaboration with other AI providers like OpenAI.

📰 Publications I am currently reading and recommending:

1-Minute Question — Based on Neuroscience Science Practices to rewire your brain for success.
How Brands Win — Distills the strategies behind great brands. And gives you actionable insights for your business.
The Business Academy — Learn to be a better investor in 6 minutes per week.

AI vs. Music Craft

As a former music producer, I fondly remember the days spent in the studio, seated before our keyboards and mixing boards, crafting tracks for various music projects. This process involved playing musical phrases, editing, re-editing, and finally mixing and mastering the tracks, sometimes taking a whole day (or several) to perfect a single product. However, the rapid advancement of AI technology in music production brings mixed feelings. On one hand, it democratizes music creation, enabling individuals without formal musical training to share their musical ideas. On the other hand, I’m concerned about the erosion of traditional music craftsmanship. The unique human touch in music could diminish as AI becomes a more cost-effective option for labels and music licensing companies, possibly leading to a quicker decline in the need for human musicians.

Suno, a startup pioneering AI in music creation, aims to democratize music production, enabling anyone to craft professional-level songs with simple text prompts. Its latest AI model, developed near Harvard University, impresses even its creators with its ability to generate authentic-sounding music, such as a blues track titled “Soul of the Machine,” combining Suno’s music generation with OpenAI’s ChatGPT for lyrics. Amid rapid advancements in AI across text, images, and video, Suno’s founders see their platform as a solution to the disparity between music listeners and creators, envisioning a future where a billion people use Suno to express themselves musically. While the technology fascinates and unsettles, raising concerns about cultural appropriation and the future of human-made music, Suno insists it aims to complement rather than replace artists, potentially impacting areas like ad and TV show music production. Despite its potential to disrupt, Suno focuses on engaging more people with music creation, supporting a vibrant future for artists in an increasingly AI-integrated world. — Share

Check this Resources

FTI’s annual Tech Trends Report is a must-read for every industry — This is a Gem (FTI)
What I learned from looking at 900 most popular open-source AI tools (HuyenChip)
Lightspeed Industry Insights (LVSP)

Red Teaming AI Models

Artificial intelligence (AI) companies are adopting the practice of “red-teaming” their AI products before launch, a strategy where teams act as adversaries to identify potential weaknesses and vulnerabilities.

This approach aims to evaluate AI models for issues like deepfake generation, misinformation, bias, and hateful content. A notable example is OpenAI’s text-to-video AI, Sora, which remains unreleased as the firm assesses its risk factors. The challenge lies in preventing AI from generating harmful content, likened to creating a typewriter that refuses to type rude words. This cautionary stance has been reinforced by recent incidents, such as Google’s Gemini AI producing inaccurate historical images, heightening industry concerns over AI safety and reliability.

🧰 AI Tools

Image Services Pt. 2

Imagine by Magic Studio — A tool by Magic Studio that let’s you express yourself by just describing what’s on your mind.
Alpaca — Stable Diffusion Photoshop plugin.
Patience.ai — Patience.ai is an app for creating images with Stable Diffusion, a cutting-edge AI developed by Stability.AI.
GenShare — Generate art in seconds for free. Own and share what you create. A multimedia generative studio, democratizing design and creativity.
Playground AI — Playground AI is a free-to-use online AI image creator. Use it to create art, social media posts, presentations, posters, videos, logos and more.